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Sustainability and Climate Impact Track
“The workshop concluded that expanding the Climate Impact Label to additional products has successfully broadened its reach and should continue, using a statistical approach to identify the next ULD types. The main priority for the coming year, however, should be raising industry-wide awareness and encouraging adoption through coordinated marketing and communication activities. These should include direct OEM outreach to airlines, lessors and poolers, greater coverage in industry publications, podcast appearances, and active engagement through social media channels such as LinkedIn. A recognizable logo for display on OEM websites could further strengthen the label’s visibility and identity.”
- Action Items:
– Industry Awareness – LinkedIn, Social Media
– Expand supply Chain Activities – Airlines, lessors, Managers, GHA, Freight Forwarder contacts